VAT and customs duty depend on destination, product classification, consignment value, incoterms, and marketplace rules.
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VAT and duty
UK/EU VAT + Import Duty Calculator for Ecommerce Sellers
Estimate VAT, import duty, and landed cost before you price a cross-border order. Adjust destination, VAT rate, duty rate, freight, insurance, marketplace collection, and product cost.
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Calculator inputs
Build your estimate
Assumptions
Use the estimate with the right caution.
EU IOSS can simplify VAT collection for imported low-value goods not exceeding EUR 150, but duty and platform rules still need checking.
UK low-value overseas goods rules use a GBP 135 threshold for many B2C direct-sale scenarios.
Why sellers use this
Use it before launching cross-border ads, setting delivered-duty-paid prices, or deciding whether a marketplace should collect VAT at checkout.
Where mistakes happen
Margin models often exclude duty on freight, VAT on the duty-inclusive import base, brokerage, and marketplace treatment for low-value consignments.
Source notes
Where to verify the final number.
Common questions
Frequently asked questions
Does the calculator decide whether IOSS applies?
No. It includes a scenario toggle and threshold guidance, but sellers still need to verify eligibility, product restrictions, and marketplace handling.
Is import VAT calculated on goods value only?
Usually no. Import VAT is commonly calculated on a customs base that can include goods, shipping, insurance, and duty. The calculator makes those lines visible.
Does this replace a customs broker?
No. Use it for pricing and margin planning, then confirm commodity codes, duty rates, and declarations with a qualified broker or tax adviser.
Capture the model
Get the seller cost checklist.
Use it to audit the fee lines before your next marketplace launch, replenishment order, or cross-border campaign.