EcomCX research
James Archer
James leads EcomCX's editorial research process. His review pass checks whether claims are sourced, fast-changing details are caveated, vendor language is separated from editorial judgment, and practical recommendations include enough evidence for a reader to verify them.
Review scope
Reviews sourcing, update cadence, claim defensibility, correction handling, and anti-slop editorial quality across EcomCX.
Verification standard
Cuts unsupported superlatives, separates tested facts from vendor claims, and requires source links or verification questions for fast-changing details.
Coverage areas
- Editorial research
- Tool evaluation methodology
- B2B content
- Fact-checking